Import Business

India Carpet Expo: A First-Timer’s Guide to the Buyer’s Week

Rows of handmade rugs displayed for trade buyers

The India Carpet Expo, organised by the Carpet Export Promotion Council (CEPC), is the single most efficient week a new rug importer can spend: hundreds of Indian manufacturers, every construction and price point, under one roof. Editions are held in the carpet belt and in Delhi. Here is how to work it as a first-time visitor.

Before You Go

Register as a buyer with CEPC in advance — international buyers receive assistance with entry and sometimes hospitality. Study the exhibitor list and shortlist ten to fifteen companies whose product matches your niche, with a bias toward manufacturers over trading houses. Book meetings; the best exhibitors' calendars fill.

Working the Floor

  • Day one: sweep. Walk everything fast, note stands that stop you, collect cards and photograph (with permission) pieces that fit your range.
  • Day two: sit down. Return to your shortlist for real conversations — constructions, MOQs, sampling, audit status, export experience in your market.
  • Ask the sorting question early: "Do you weave this yourselves, and can I visit the factory?" The answers divide the hall neatly.

After the Show

The expo is where relationships start, not where orders should close. Follow up within a week, request samples from your top three, and — if your schedule allows — extend the trip to visit shortlisted factories. The carpet belt is close to the belt-based editions of the fair, and a stand is a promise while a factory is a fact.

Deepak Carpets exhibits and hosts buyers in Bhadohi around the show. Tell us which edition you plan to attend and we will book a meeting and a factory visit in one itinerary.

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